Evening Standard Feature: birth-ed founder Megan Rossiter answers the big question, 'What is Hypnobirthing?'

Earlier this week, Ella Mills (a.k.a Deliciously Ella, the woman behind the mega-successful plant-based food business of the same name, and who boasts a cool 1.6 million Instagram followers) announced she had given birth to her daughter, Skye Mills.

In one of the subsequent Instagram posts after announcing the birth, Mills wrote: “I went totally into my own space during the birth, focusing on every sensation and visualising what was happening during it, thinking of each one as a wave. It’s a whole other level of surrendering and trusting your body totally, and we spent months focusing on letting go of fear, learning everything we could about birth, so that we felt as educated and informed about every step of the process and every decision along the way.”